CEO Strategy Day

A deep-dive coaching experience to envision your amazing 2025 business year and roadmap your journey to the next level.

Hi, I’m Birgit!

I started my solopreneur journey in 2018, but for a long time, I didn’t really see myself as the CEO of a small business.

I just loved what I did as a coach - supporting people in building a more aligned, heart-led life & career.

Alhough I didn’t acknowledge it then, the truth is, I was running a business. But the lack of looking at it that way impacted where I placed my focus (working IN my business, but missing a regular strategic viewpoint and working ON it), my finances (not aligning my goals with real plans and actions), and how I showed up in my day-to-day activities.

As a Self-Leadership and Career Coach, I’ve now worked closely with hundreds of people, including many business owners and those aspiring to be one - from solopreneurs to founders of successful startups.

I’ve seen and felt the incredible shifts that can happen when…

  • You start seeing yourself, and acting as the CEO of your freelance/solo-business

  • You have the space and structure to take a a strategic view of your business and consciously envision + plan what you want to create.

  • You do deep inner work to upgrade what’s limiting you from expanding, and stepping into your vision and goals.

Inspired to support you with all of the above, I created the “CEO Strategy Day” ♡

Do you…

  • …want to make 2025 your most exciting, upleveling year yet as an entrepreneur (or perhaps the very first!)…

  • …but feel like you lack clarity and direction; don’t know where to start and how to make that happen?

  • sense, deep down, that you’re getting in your own way; want to uncover what’s truly holding you back so you can move past it?

  • …currently spend all of your time working IN your business, but not really ON it?

  • …feel that it’s time to go beyond analysing and daydreaming of what could be possible, and take real steps toward bringing it to life?

If you found yourself nodding to one or more of the above, then this opportunity is for you!

Just imagine…

  • Stepping into 2025 with full clarity and confidence in what you want to create

  • Having goals that light you up and a high-level roadmap for getting there

  • Feeling calm and complete with what you achieved and learned in 2024, and excited to get into action for 2025

  • Having powerful, practical tools for staying in motion and moving through blocks that come up along the way

  • Experiencing more joy, ease and fulfilment as you’re creating your best (or perhaps first) business year yet!

This is exactly what I’ve designed this experience for!

  • So that you have a partner (me) who takes you through all the key steps that help you map our a clear, exciting path forward!

  • So that you can work ON your business and step into the shoes of being a CEO (yes, even if you’re a solopreneur or currently think of yourself as “just a freelancer”)

  • So you can get out of your own way and into aligned action

  • So you can feel a sense of clarity, direction and empowerment as you begin the new year.

It’s for you if you’re a self-employed…

Creative

Blogger

Photographer

Recruiter

Coach

Mentor

Consultant

Trainer

Content creator

Craftsperson

Social media expert

Marketer

Designer

Copywriter

Event planner

…or are currently employed, but have a clear intention to become self-employed in 2025 (and know the product or service you want to offer).

Please know that this list aims to inspire not exclude - reach out (hello@birgitjurgenson.com) if you have any questions ♡

Here’s what’s waiting for you inside….

  • A deep dive 1-1 coaching day with me: 6-6.5 hours (including lunch, breaks) in a beautiful space in the heart of Tallinn**- uninterrupted time for you to work strategically on your business.

  • “Conscious CEO Toolkit” - a workbook with powerful exercises and tools to support you in creating and maintaining clarity and focus; navigating through fears and challenges, moving forward.

  • “My 2024, wrapped” - a self-reflection process (pdf) to mindfully conclude your 2024 and take valuable learnings from it. You’ll receive it before your Strategy Day, so this kicks off the journey for you even before we meet!

  • BONUS! A guided audio to help you return to your centre whenever you need it, supporting you in making heart-led decisions.

*Not included in the price

**If you can’t meet face to face, Zoom is also an option

Strategy Day breakdown

Step 1: Review and envision

We start by drawing valuable learnings and conclusions from 2024, and then creating a heart-led vision + goals for 2025.

Step 2: Move through limitations

We’ll then look at any limiting pattern, fear or practical challenge that could hold you back from creating your vision and goals + work through it together.

Step 3: Plan & embody your future

We’ll create a roadmap for your Q1 (you can later follow this process for Q2, Q3, Q4) + outline a specific plan for the next 2 weeks, so you know exactly what to do after we finish, and can hit the ground running.

We’ll wrap with a powerful exercise so you can begin embodying the YOU who’ll create all that’s been mapped out during this day.

Each step is a 1,5-2 hour working block + there’s a 1 hour lunch and another 15-min break planned into the day.

Your Strategy Day can take place either in December or January (sign up early to have more dates to choose from).

Coaching clients’ stories

“I initially collaborated with Birgit to gain clarity on my career path. Her thoughtful questions helped me discover a newfound sense of purpose, ultimately leading me to start my own business.

During our second set of sessions, the focus shifted to building confidence in growing my business. Despite having a clear vision and plan, I struggled with internal beliefs hindering my progress...

One of the most significant shifts I experienced was in my mindset.

Instead of pushing myself harder and being overly critical, I learned to be more compassionate and kinder to myself. This shift has allowed me to experience more ease and alignment when working toward my goals.

After working with Birgit, I feel more at peace with myself, and I now possess practical tools that help me succeed in a sustainable way.”

-Neidi Kompus

“I went to Birgit with 2 specific topics that I wanted to get clarity on: next steps in my career and broader focus on improving my mindset.

The sessions with Birgit were profound and enlightening. She created a comfortable environment that made it easy for me to open up and be completely honest with myself. We delved into topics deeply rooted within me, which were ultimately hindering my progress.

Over the course of about 6-7 months, we met regularly, and during this time, I underwent significant personal growth. I made substantial changes, took a leap forward in my career, and gained a clear vision for how I want to shape my life.”

- Sandra Kangur

Your investment

Early bird (until 21.11, end of day)

One payment:

777€

Regular bird

Two payments:

397€

(total: 794€)

Two payments:

347€

(total: 694€)

One payment:

677€